Rob May has a great post at the company blog at Backupify on trends driving cloud backup. It sounds right to me, particularly the parts about data portability, it being managerially smart to prepare for black swans, and users being vastly more the problem than permanent data loss by a cloud provider is likely to be.
It has always irritated me when vendors try to “own” your data. It still happens, but I’d love to think it’s on the wane. In my ill-fated business, one of the key elements and benefits of our not-quite-finished document management software (and associated law firm case management, but the package could be used in other environments, or as a generic/personal doc manager) was that you owned your data and your documents. There was no lock-in. There was an easy ability to locate and access documents directly should the software not be available.
Thus I’ve always loved the data portability angle Rob brought to his startup.